Thank you, Madison Avenue

[fredericks]

You know that holiday classic? You know, the one that, whatshis name, the old guy sang? Bing Crosby, maybe? It's the Most Wonderful Time of the Year? Every time I hear that song I get reminded of the blasted Staples commercial where the parents are shopping for Back-to-School material. Every damn time. That thing was effective as all hell, wasn't it?